Thursday, April 26, 2012

Tail end

Captain Will Benson sent me this shot of a client holding on to the tail end of a nice Florida Keys permit with the new SUNwt. Gloves from 12wt.


Friday, April 20, 2012

On the run

Balaclavas for the sun have never really penetrated the market.  We were researching a domestic supplier/manufacturer and came across an existing balaclava proto that sparked some interest, if only from a variable knit and fabric point of view.  One thing that made us smile was when we pulled it on over a hat.  We thought, would this hold the hat on your head while on the run?  We'll test it.  Sun mask experimentation at 12wt. continues.  Feel free to share your thoughts.


Illustration by Steve Stracqualursi

Saturday, April 7, 2012

Experimentation

The is a shot of our product guy experimenting with some seamless, variable knit samples he got from a domestic supplier.  He happens to be wearing a camisole on his face.  12wt. is also experimenting with the idea of customization as a service option, especially with our WORKwt. Glove.  More as that develops.