Wednesday, April 9, 2014

Wool For The Flats


We know that comfort is vital to a successful day on the flats. 12wt. now carries a limited edition Rambler's Way Rambouillet wool cross neck shirt. At times keeping warm can be just as challenging as keeping cool. Insulating, breathable, odor resisting and moisture-wicking, this shirt feels more like silk than wool against your skin, keeping you comfortably warm as the weather cools. This indigo blue garment dyed shirt also features flat, white contrast stitch seams for additional style and comfort, along with a subtle but stylish 12wt. tag. Next time you're headed for the tropics, throw this versatile, ultralight shirt in your luggage - it's a great choice for the morning boat ride to the flats, or the casual night on the town. It makes a great combination with our FREEwt. shirt as well. 100% American made, using natural, renewable materials, from sheep raised on organic farms across the country.



Friday, April 4, 2014

Throw In The Towel

























Our new 12wt. Microfiber Towel is an essential cleaning accessory for the serious flats angler. Harsh sun makes it nearly impossible to stay dry, and salt water and sunscreen residue are problematic. The towel helps remove sunscreen and insect repellent from your skin at the end of the day or clean the camera lens for that shot of the big one. It's also perfect for cleaning eyeglasses and phones - this microfiber towel produces superior cleaning results. Off the flats it's an ideal cleaning accessory for cars, trucks, boats, bikes and more. Don't forget to throw in the towel for your next trip.

Thursday, April 3, 2014

Who We Are


12 Wt Apparel from william benson on Vimeo.
www.12wt.com

"12wt. Apparel" is a short video composed by Will Benson, 12wt. ambassador and popular Key West guide. It tells a little bit about who we are as a company and what our products are designed to accomplish, with some great action shots of bonefish, tarpon, and permit fishing in the Keys - the place where we draw much of our inspiration.

Wednesday, April 2, 2014

That Extra Support


Know that feeling at the end of a day on the flats, after standing on the platform or in the front of the skiff? Your legs are shot from hours of absorbing all that force, the bow rising and crashing in the waves. You're a little bit dehydrated and struggling to stay cool - you don't want to miss that perfect shot at the end of the day, but you're feeling a little wobbly. You know you'll be back tomorrow, but you can't imagine your legs standing up to another round of punishment.

That's where the CW-X Ventilator Compression Calf Sleeves  & Compression Support Socks from 12wt. come into play. The calf sleeves provide shock absorption to the knees, hips, hamstrings, glutes and lower back - not to mention stability and that extra support that will help keep you in the game. Built-in webbing supports the calf muscle and a mesh vent system makes for easy cooling - essential to anyone fishing the flats.

The Compression Socks help increase circulation and stability, acting as a shock-absorber for your joints. Like the sleeves, the socks help keep you cool with state of the art mesh vents. Anatomical toe design increases functionality and freedom of movement. Taping supports the calf muscle and ankle, and the compression helps with overall recovery.




Sun protection is our primary focus here at 12wt. and the CW-X Sleeves  and Socks carry a 50+ UPF rating. We're excited to expand our arsenal of flats apparel, and though the CW-X Sleeves & Socks may seem a bit "out of the box," we see them as essential as our gloves to the serious flats angler.